LINK BUILDING
What is Link Building?
Link building is a fundamental and crucial part of internet marketing and SEO.
In order for your company website to appear first in organic searches on Google, it has to have powerful backlinks to other highly authoritative websites.
High powered websites that mention your company website, especially in the form of a keyword (for example, using the anchor text “best SEO in Fort Lauderdale“) and link to you — basically taking the reader to your website — help boost your site’s credibility and make you look awesome in Google’s eyes.
When a website links to your site, that is called a backlink.
Check out Neil Patel’s video on What Backlinking is:
Why Does a Website Need Backlinks?
The more awesome websites that link back to your site, the better your site looks in Google’s eyes.
But as you saw in Neil Patel’s video above, “not all links are created equally”. Just like not all real estate is highly valuable.
For instance, you can have a piece of land in the worst part of a city. This doesn’t really help you.
A piece of land in a growing affluent area will definitely be in your benefit. In the same way, a link that comes from a website with high authority benefits you more than a website with low authority.
Page authority is measured by ranking system called “domain authority”. This ranking system is based on a domain rating of one to a 100.
The higher your domain ranking, the higher your chances of being in the top search results.
In addition, it is better for your backlinks to have higher domain ratings than yours.
Best Backlinking Company in South Florida
While Neil Patel is one of the “MAIN BACKLINKING GURUS”, most small companies are not going to afford him, so please remember to stick with us for now!
When optimizing a site — while backlinking adds fuel to the fire of your marketing strategies, it is not the only way to optimize your website.
We just wanted you to be aware of that.
However, our backlinking strategy involves a various techniques that are bound to bring up the domain metric rating of your site and attract more relevant traffic to boost your sales.
Click the button below learn more about setting up a backlinking strategy for your company.